What is a Zillow Interactive Tour, and how does it work?
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A Zillow Interactive Tour (also called a 3D Home Tour) is a fully immersive online experience that lets potential buyers “walk through” a home virtually. Instead of clicking through static photos, they can move from room to room, look in any direction, and get a feel for the home’s flow and layout. The technology uses 360° panoramic images stitched together to create a seamless navigation experience. Once the tour is built, it is hosted directly on Zillow, linked to your listing, and viewable on any desktop or mobile device. The process is fast - we capture your listing in under an hour and deliver a polished, interactive version within 24-48 hours.
How does adding an interactive tour help me sell a property faster?
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Interactive tours keep buyers on your listing significantly longer, which not only boosts the chance they’ll request a showing but also tells Zillow’s algorithm that your listing is more engaging. More engagement means better search placement. Plus, serious buyers appreciate being able to explore a home’s layout before visiting in person. This pre-qualification step means the showings you do get are more likely to lead to offers, cutting down on wasted time for both you and your sellers.
Will this really make my listing stand out from the competition?
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Absolutely. In many markets, most listings still rely on static photography. A Zillow Interactive Tour makes your property visually pop in search results and gives you an edge in listing presentations with potential sellers. It positions you as a forward-thinking agent who invests in premium marketing tools, which is a huge trust-builder for homeowners choosing an agent. When buyers can virtually “experience” the home before stepping inside, you’re creating an emotional connection that photos alone can’t achieve.
How is the tour created from start to finish?
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We start by scheduling a convenient time for the shoot. On location, we use a professional-grade 360° camera mounted on a monopod to capture every room and key feature of the home. We carefully plan the capture path to ensure buyers can move through the space naturally. Once the shoot is complete, we process the images, stitch them together, and upload them into Zillow’s 3D Home system. The result is a smooth, clickable tour that integrates directly with your listing. You’ll receive a confirmation once it’s live, along with a shareable link you can use on your own site or in social media marketing.
How long does it take to shoot and deliver a tour?
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For an average 2,000–3,000 sq. ft. home, we typically spend 30–60 minutes on-site. Delivery is generally within 24–48 hours, depending on the size of the home and whether you request additional features such as floor plans. We understand the urgency of hitting the market quickly, so we build our workflow around fast turnarounds - often delivering the next day.
Do I have to be there during the shoot?
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Not unless you want to. Many agents simply provide lockbox access, and we handle the rest. If you prefer to be present to coordinate staging or ensure certain areas are highlighted, that’s perfectly fine as well. We work flexibly to accommodate your preferences and your sellers’ schedules.
Can I use the tour outside of Zillow?
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Absolutely. While it’s hosted on Zillow, you’ll get a direct share link and embed code that you can add to your own website, send in emails, or share on social media. This means you can market your listing in multiple channels while keeping the interactive experience intact.
Will the tour work on all devices and browsers?
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Yes. Zillow’s 3D Home Tours are optimized for desktop, tablet, and mobile viewing, with responsive design that adjusts to the device. This ensures every potential buyer has the same high-quality experience whether they’re viewing from a laptop in their office or scrolling on their phone from the couch.
Does this replace professional listing photos?
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No - it complements them. Still photography is still crucial for the MLS and print materials, but a virtual tour adds a dimension of depth and interactivity that static images can’t match. In fact, pairing the two creates a complete marketing package that appeals to both casual browsers and serious buyers.
Will a 3D tour help attract more online attention?
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Yes. Zillow prioritizes listings with 3D Home Tours, so you’re likely to see increased visibility in search results. Beyond that, the immersive nature of a tour makes buyers more likely to save your listing, share it with friends or family, and request a showing.
How does it help reduce wasted showings?
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Buyers can explore the home in detail before visiting in person, which weeds out those who might have been turned off by layout, room size, or flow. The result is more targeted showings with higher conversion to offers.
Can I use this in my listing presentations to win more clients?
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Absolutely. Showing sellers that you use advanced marketing tools like interactive tours sets you apart from agents relying solely on photos. It communicates that you invest in their listing and are committed to reaching as many qualified buyers as possible.
How much does it cost?
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Our pricing starts at $249 per property, with discounts for multiple listings or package deals that include professional photography. This is a small investment compared to the increased exposure and faster sales it can generate.
Do you offer bundles with photos, drone shots, or floor plans?
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Yes. Bundled services not only save you money but also provide a complete marketing toolkit for each listing. You can choose from multiple package levels depending on your needs.
Do you travel outside Missoula?
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Yes, we cover surrounding areas as well. A small travel fee may apply for properties outside a X-mile radius, but we keep it reasonable so you can offer the service to all your sellers.
What if I need to cancel or reschedule?
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We offer free rescheduling or cancellation up to 24 hours before the scheduled shoot. We know real estate can be unpredictable, so we keep our policy flexible.
Can you make edits to a tour after it’s live?
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Yes. Within 7 days of delivery, we can make minor changes such as hiding certain rooms, adjusting navigation points, or fixing labeling - at no extra cost.
What if the home isn’t staged yet?
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We can still shoot the tour, but for best results, we recommend staging or at least decluttering. First impressions matter just as much in virtual space as they do in person.
Can I add my branding to the Zillow tour?
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Zillow’s built-in tours follow their format and branding guidelines, but we can also create a second branded version for your own site that features your logo and contact info.
Can I reuse the tour if the property is re-listed?
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Yes. As long as you still have the media rights, we can reattach the tour to a new Zillow listing if the home comes back on the market.
Will my competitors be able to see I’m using this?
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Yes - and that’s a good thing. It demonstrates that you’re ahead of the curve, which can help in winning new listings.
How do I explain this to my sellers?
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You can position it as an advanced marketing tool that gives buyers a 24/7 open house experience. We can even provide a short info sheet you can hand to your clients.
What if my seller is worried about privacy?
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We can blur sensitive items, avoid certain rooms, or limit the tour’s public access as needed. You remain in control over what’s shown.
Will sellers need to do anything special to prepare?
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Just like a showing, the home should be clean, tidy, and well-lit. We’ll provide a prep checklist to make sure the space photographs beautifully.
How do I book a Zillow Interactive Tour?
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It’s simple - call, email, or fill out our online booking form. We’ll confirm your appointment, provide you with a prep checklist for the property, and handle every step from capturing the images to uploading the completed tour to Zillow. You don’t need to worry about the technical side - we do it all for you.
How soon can we schedule a shoot?
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In most cases, we can schedule within 1–3 business days, and often sooner if you’re in the Missoula area. We understand the urgency of getting new listings live, so we keep flexible time slots available for agents who need fast turnaround.
What’s the first step if I’m new to using 3D Home Tours?
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If you’ve never added a Zillow tour before, we’ll walk you through exactly how it works, from how it appears on your listing to how to use it in your marketing. We can even give you sample tours to share with sellers during listing presentations so they can see the value before committing.